So, if you are a search engine company, say, Google, and you have data centers all across the planet and a significant amount of the work that those data centers do is to parse lots and I mean LOTS of text every microsecond of every day, then you could see why search engines might want to have standardized abbreviations so that fewer characters are processed in a uniform way. Thus the idea of preferred Google street mapping abbreviations.
After all, processing fewer characters means less processing time and less processing time means fewer resources used and therefore less cost. Catch the drift here? It may not seem like much to mere humans to save a few characters in a text string containing a long form street name versus a short form street name. However, multiply all that work, as Carl Sagan would have said, “by billions and billions,” and then one might just generate some tangible savings.
The new mantra for digital marketers, SEOs, and the like, is to “make search engines happy.” Making the search bots ‘happy’ even in a tiny way might just result in happier paying customers. The simple act of abbreviating could help savvy digital marketers reach the promised land of simple, correlated data resulting in giddy clients. Imagine that. Afterall, what is the difference in SERP position 1 versus position 2? Could signal be a well-abbreviated NAP everwhere in cyberspace? (See “NAP” at bottom of this page.) Who knows?
Finally, simply imagine, if you can wrap your mind around it, the teraflops you’ll be personally responsible for saving in a lifetime by abbreviating everything everywhere uniformly. Perhaps we digital marketers could single-handedly affect global warming by reducing extra heat entering the atmosphere from data centers that are saved from executing all those extra teraflops. All of this by merely shortening “Street” to “St” or “улица” to “ул.”
Happy abbreviating, everyone. 🙂
Pete Bakke, PMP,