Have you ever wondered if someone is tracking email exchanges with you?
That is, unbeknownst to you, is a sender tracking email opens and non-opens by you or your company personnel? Perhaps you’ve had a series of communications with an individual. Do they secretly know that you’ve skipped opening some of their emails and read others?
If the email contains a ‘tracking pixel’ then yes, they know you’ve opened (or not opened) their email. This functionality is usually provided via sales CRM software such as Salesforce, etc.
In Gmail, there is an easy 2-step process to see if a sender is tracking your email opens. This basic process can be used for other email services as well. The downside for this process is that in order to determine if there is a tracking pixel, you have to of course open the email whether you want to or not.
1) In Gmail, open the email of interest. On the upper right, you’ll see three vertical dots. If you hover over them it will indicate “More.” Click on the dots and select “Show Original.”
2) A new tab will open up showing all the ugly internal code that makes up an email. Do a “Find” in the message (on PCs do a “CNTRL F”) and search for ‘.gif’
If you find something like ‘open.gif’ or “track.gif” you are being tracked and the sender knows that you opened the email(s).
Here’s example code (note the ‘open.gif’ instance):
<div dir=3D”ltr”>That is more of an SEO tool for website audits. Our platform has a lot of the same functionality but is far more robust. I can dive deeper tomorrow if your game for a quick call?=C2=A0<img src=3D”https://xyz.salesloftlinks.com/email_trackers/eff868f8-9726-4c88-a25e-245b527c9f92/open.gif” alt=3D”” width=3D”1″ height=3D”1″></div>
Tracking Pixel Definition:
“A tracking pixel (also called 1×1 pixel or pixel tag) is a graphic with dimensions of 1×1 pixels that is loaded when a user visits a website or opens an email, and is used to track certain user activities. With a tracking pixel, advertisers can acquire data for online marketing, web analysis or email marketing.”