Data Analysis

Example of local business schema

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<div itemscope itemtype=”http://schema.org/LocalBusiness” align=”right”> <span itemprop=”name”>Wellbeing Institute</span><br /> <span itemprop=”address” itemscope itemtype=”http://schema.org/PostalAddress”> <span itemprop=”streetAddress”>3615 N Prince Village Pl Ste 121</span><br /> <span itemprop=”addressLocality”>Tucson</span> <span itemprop=”addressRegion”>AZ</span> <span itemprop=”postalCode”>85719-2034</span><br /> <span itemprop=”telephone”>Phone: (520) 225-0584</span><br /> <span itemprop=”faxNumber”>FAX: (520) 232-2512</span><br /> </span> <div itemprop=”image” itemscope itemtype=”http://schema.org/ImageObject”> <img src=”https://wellbeingaz.org/wp-content/uploads/2017/12/wbi-logo-initial-close-cropped-transparent.png” alt=”Wellbeing Institute” width=”50″ itemprop=”url”> </div> </div>   ### P.S.  Google […]

Digital Marketing

Black Hat SEO is a bomb waiting to explode

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Quora question: Can an on-page SEO and off page SEO with backlinks and social signals alone be enough to skyrocket your site or do you also need a marketing campaign as well? It sounds sketchy. Backlinks and social signals ONLY sounds a black hat SEO strategy. I’d suggest you never do this for a client. […]

Digital Marketing

Free, Effective Advice: Immediately increase engagement on your social media accounts by adding hashtag keywords

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My letter to a local business person:   I must make a strong suggestion that can immediately increase engagement on your Twitter and LinkedIn social media accounts (actually, all social media accounts).   I see that engagement appears to be low on your accounts re: Likes, Retweets, etc. I think you have great content, but people […]