Twitter Weekly Updates for 2010-03-07

• Cellphones Let Shoppers Point, Click and Purchase – http://nyti.ms/cDCxET #
• Have arrived in Orlando for the Suburban Newspaper Assn Revenue conference. #
• No one tweeted the Inland Press Assn newspaper Key Executives meeting in Florida this weekend? Shame! #
• NEWSOK OPUBCO has 160 digital products to sell. Suburban Newspaper Assn #SNA #
• Check out the fable "Our Iceberg is Melting" Suburban Newspaper Assn #SNA #
• Gordon Borrell indicates we should finally have online only ad sales force in place Suburban Newspaper assn #SNA #
• Adam Burnham of Journal Register Co. says they added 24 online sales managers in past year. Suburban newspaper assn #SNA #
• Newspapers recognize that they are are not going to be print-centric Suburban Newspaper assn #SNA #
• Gatehouse Media has 30 online specialists out of a sales force of 700. Suburban newspaper assn #SNA #
• Borrell: Reply.com is taking away newspaper automotive and real estate revenue and traffic Suburban Newspaper assn #SNA #
• Borrell : Trouble ahead for online banner display ads. Revenue in 5 years may be cut in half. Suburban newspaper assn #SNA #
• Burnham: JRC has 80% unsold online ad inventory. Not unusual. Suburban Newspaper assn #SNA #
• Discussion about separate online sales force was somewhat contentious… Suburban Newspaper assn #SNA #
• Mike Blinder: Three basic human needs (re: sales force) – greed, hunger, greed Suburban newspaper assn #SNA #
• Check out Ultimate Money Making Newspaper Ads – by David Fowler – Suburban newspaper assn #SNA #
• Peter Conti: Coupons, games and contests online will be skyrocketing online in next 5 years. Suburban Newspaper Assn #SNA #
• http://www.localpointmedia.com/ is discussed Suburban Newspaper Assn #SNA #
• http://www.zip2save.com is discussed. Could be a $50-$100 million site in 5 years. Suburban Newspaper Assn #SNA #
• Pay per performance advertising explored – Marvin Windows example. Suburban Newspaper Assn #SNA #
• Per response advertising. http://mediabids.com/ Suburban Newspaper Assn #SNA #
• Advertisers are looking at per response advertising vs traditional brand advertising. Trackability.Suburban Newspaper Assn #SNA #
• Check out Second Street Media for managing online contests . Suburban Newspaper Assn #SNA #
• Now no limit on corporate or labor political spending. 2010 est is $3 Billion nationwide. Newspapers get 7%. TV gets 60% #SNA Suburban News #
• Politics: Also look at issue advertising. Special interests. Suburban Newspaper Assn #SNA #
• Political advertising: Also look at issue advertising. Special interests. Suburban Newspaper Assn #SNA2010 #
• Now no limit on corporate or labor political spending. 2010 est is $3 Billion nationwide. Newspapers get 7%. TV gets 60% #SNA2010 #
• Check out Second Street Media for managing online contests . Suburban Newspaper Assn #SNA2010 #
• Advertisers are looking at per response advertising vs traditional brand advertising. Trackability.Suburban Newspaper Assn #SNA2010 #
• Check out this site for response advertising. http://mediabids.com/ Suburban Newspaper Assn #SNA2010 #
• http://www.zip2save.com is discussed. Guestimates are it could be a $50-$300 million site in 5 years. Suburban Newspaper Assn #SNA2010 #
• Peter Conti: Coupons, games and contests online will be skyrocketing online in next 5 years. Suburban Newspaper Assn #SNA2010 #
• PEPSICO is holding its global key executives conf next door. FYI they are giving away the following book to all attendees… #SNA2010 #
• The Art of Possibility: Transforming Professional and Personal Life #SNA2010 #
• yesterday – To find & contact political ad agencies, look at financial disclosure reports on FEC site & also on state govt sites #SNA2010 #
• Jeff Jarvis quote: "Do what you do best, link to the rest" #SNA2010 #
• @atmgr82 I thought if a multi-billion conglomerate is handing it out for free to its key executives, we might want to look into it ! in reply to atmgr82 #
• Check out Layar.eu – augmented reality mobile application started in Denmark. Crazy Danes! #SNA2010 #
• 96% of Gen Y'ers have joined at least one Social Network #SNA2010 #
• Change sales culture: Post everything…. Sales reps – carry around sales existing goal in their pocket every day #SNA2010 #
• Frequent sales meetings, AM and PM #SNA2010 #
• Can't manage what you don't measure #SNA2010 #
• Content quizzes..You'll be shocked at what sales reps don't know re: newsapper content. Not knowing can be embarassing in field. #SNA2020 #
• Shoot the wounded.. if Special section isn’t working. Kill it. Try something else. #SNA2010 #
• Special section idea: TRENDS – progress in your locale – people, products and places #SNA2010 #
• ADVERTISING: Even in difficult times, people and biz will buy good ideas. #SNA2010 #
• @atmgr82 Agree! I'll buy a pepsi tonight. Can't find a Coke anywhere in the hotel ( ! ) in reply to atmgr82 #
• Jason Taylor of Chattanooga blew us all away with his energy and ideas – 75 revenue ideas in 75 minutes! What an evangelist! #SNA2010 #
• #SNA2010 SNA Revenue conference has ended in Orlando at noon. There is talk that Inland may join SNA and SNPA next year. Hope so! #
• @shannonkin yes – using hashtag #SNA2010 .. be nice next time if organizers would let us all know at start about correct hashtag! :~ in reply to shannonkin #
• Check this video out — Symphony of Science – The Poetry of Reality (An Anthem for Science) http://youtu.be/9Cd36WJ79z4 #

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