Category — Readings

I’ll be distributing 35 copies of Mitch Joel’s “Six Pixels of Separation” at the Wick Publishers Conference this weekend in Phoenix. It is a very informative book about where SMBs (small and medium businesses) are headed in their marketing efforts on the Internet and is written in layman’s language.

I think it should be read from two points of view. 1) Read it as a small to medium business owner [ie., one of your customers]. 2) Read it for your own newspaper business. You are a small to medium sized business, correct?

***Some inside information. While attending the SNA Revenue Summit, Pepsico International was having a conference at the same hotel. For their managers, they had a table stacked with “The Art of Possibility- Transforming Professional and Personal Life.” Perhps we should read it, eh? A multi-billion dollar company thinks it is important enough to give away… OK, I’ve already got it.

What are you reading?

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How many people know a cultural reference when they see one? How many just skip over it, if they do not recognize it?

Here’s an excerpt from an article in the NYT today about former Sen. John Edwards:

“For instance, after Mr. Young finagled a way to explain Ms. Hunter’s presence in Mr. Edwards’s hotel room in Florida and get her out of there unnoticed, he says, Mr. Edwards just looked at him blankly and said: “I don’t know what you’re talking about. Rielle wasn’t in Florida.” What was this: “Gaslight”? A trip to the Twilight Zone? An exercise in lawyerly deniability, to which Mr. Edwards apparently often resorted? A conversation being secretly recorded? Or something even scarier?”

Catch the “Gaslight” reference? Good for you if you did.

Go ahead, if you need to, look it up on Wikipedia.org or IMDB.com. Have fun. Sorry if you didn’t ‘get it.’   Ever heard of “Closing of the American Mind?” Good reading. Many thanks to Allan Bloom.

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