It’s a small world after all

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• Cellphones Let Shoppers Point, Click and Purchase – http://nyti.ms/cDCxET #
• Have arrived in Orlando for the Suburban Newspaper Assn Revenue conference. #
• No one tweeted the Inland Press Assn newspaper Key Executives meeting in Florida this weekend? Shame! #
• NEWSOK OPUBCO has 160 digital products to sell. Suburban Newspaper Assn #SNA #
• Check out the fable "Our Iceberg is Melting" Suburban Newspaper Assn #SNA #
• Gordon Borrell indicates we should finally have online only ad sales force in place Suburban Newspaper assn #SNA #
• Adam Burnham of Journal Register Co. says they added 24 online sales managers in past year. Suburban newspaper assn #SNA #
• Newspapers recognize that they are are not going to be print-centric Suburban Newspaper assn #SNA #
• Gatehouse Media has 30 online specialists out of a sales force of 700. Suburban newspaper assn #SNA #
• Borrell: Reply.com is taking away newspaper automotive and real estate revenue and traffic Suburban Newspaper assn #SNA #
• Borrell : Trouble ahead for online banner display ads. Revenue in 5 years may be cut in half. Suburban newspaper assn #SNA #
• Burnham: JRC has 80% unsold online ad inventory. Not unusual. Suburban Newspaper assn #SNA #
• Discussion about separate online sales force was somewhat contentious… Suburban Newspaper assn #SNA #
• Mike Blinder: Three basic human needs (re: sales force) – greed, hunger, greed Suburban newspaper assn #SNA #
• Check out Ultimate Money Making Newspaper Ads – by David Fowler – Suburban newspaper assn #SNA #
• Peter Conti: Coupons, games and contests online will be skyrocketing online in next 5 years. Suburban Newspaper Assn #SNA #
• http://www.localpointmedia.com/ is discussed Suburban Newspaper Assn #SNA #
• http://www.zip2save.com is discussed. Could be a $50-$100 million site in 5 years. Suburban Newspaper Assn #SNA #
• Pay per performance advertising explored – Marvin Windows example. Suburban Newspaper Assn #SNA #
• Per response advertising. http://mediabids.com/ Suburban Newspaper Assn #SNA #
• Advertisers are looking at per response advertising vs traditional brand advertising. Trackability.Suburban Newspaper Assn #SNA #
• Check out Second Street Media for managing online contests . Suburban Newspaper Assn #SNA #
• Now no limit on corporate or labor political spending. 2010 est is $3 Billion nationwide. Newspapers get 7%. TV gets 60% #SNA Suburban News #
• Politics: Also look at issue advertising. Special interests. Suburban Newspaper Assn #SNA #
• Political advertising: Also look at issue advertising. Special interests. Suburban Newspaper Assn #SNA2010 #
• Now no limit on corporate or labor political spending. 2010 est is $3 Billion nationwide. Newspapers get 7%. TV gets 60% #SNA2010 #
• Check out Second Street Media for managing online contests . Suburban Newspaper Assn #SNA2010 #
• Advertisers are looking at per response advertising vs traditional brand advertising. Trackability.Suburban Newspaper Assn #SNA2010 #
• Check out this site for response advertising. http://mediabids.com/ Suburban Newspaper Assn #SNA2010 #
• http://www.zip2save.com is discussed. Guestimates are it could be a $50-$300 million site in 5 years. Suburban Newspaper Assn #SNA2010 #
• Peter Conti: Coupons, games and contests online will be skyrocketing online in next 5 years. Suburban Newspaper Assn #SNA2010 #
• PEPSICO is holding its global key executives conf next door. FYI they are giving away the following book to all attendees… #SNA2010 #
• The Art of Possibility: Transforming Professional and Personal Life #SNA2010 #
• yesterday – To find & contact political ad agencies, look at financial disclosure reports on FEC site & also on state govt sites #SNA2010 #
• Jeff Jarvis quote: "Do what you do best, link to the rest" #SNA2010 #
• @atmgr82 I thought if a multi-billion conglomerate is handing it out for free to its key executives, we might want to look into it ! in reply to atmgr82 #
• Check out Layar.eu – augmented reality mobile application started in Denmark. Crazy Danes! #SNA2010 #
• 96% of Gen Y'ers have joined at least one Social Network #SNA2010 #
• Change sales culture: Post everything…. Sales reps – carry around sales existing goal in their pocket every day #SNA2010 #
• Frequent sales meetings, AM and PM #SNA2010 #
• Can't manage what you don't measure #SNA2010 #
• Content quizzes..You'll be shocked at what sales reps don't know re: newsapper content. Not knowing can be embarassing in field. #SNA2020 #
• Shoot the wounded.. if Special section isn’t working. Kill it. Try something else. #SNA2010 #
• Special section idea: TRENDS – progress in your locale – people, products and places #SNA2010 #
• ADVERTISING: Even in difficult times, people and biz will buy good ideas. #SNA2010 #
• @atmgr82 Agree! I'll buy a pepsi tonight. Can't find a Coke anywhere in the hotel ( ! ) in reply to atmgr82 #
• Jason Taylor of Chattanooga blew us all away with his energy and ideas – 75 revenue ideas in 75 minutes! What an evangelist! #SNA2010 #
• #SNA2010 SNA Revenue conference has ended in Orlando at noon. There is talk that Inland may join SNA and SNPA next year. Hope so! #
• @shannonkin yes – using hashtag #SNA2010 .. be nice next time if organizers would let us all know at start about correct hashtag! :~ in reply to shannonkin #
• Check this video out — Symphony of Science – The Poetry of Reality (An Anthem for Science) http://youtu.be/9Cd36WJ79z4 #

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Check this video out — Symphony of Science – The Poetry of Reality (An Anthem for Science) http://youtu.be/9Cd36WJ79z4

@shannonkin yes – using hashtag #SNA2010 .. be nice next time if organizers would let us all know at start about correct hashtag! :~

#SNA2010 SNA Revenue conference has ended in Orlando at noon. There is talk that Inland may join SNA and SNPA next year. Hope so!

Jason Taylor of Chattanooga blew us all away with his energy and ideas – 75 revenue ideas in 75 minutes! What an evangelist! #SNA2010

@atmgr82 Agree! I’ll buy a pepsi tonight. Can’t find a Coke anywhere in the hotel ( ! )

ADVERTISING: Even in difficult times, people and biz will buy good ideas. #SNA2010

Special section idea: TRENDS – progress in your locale – people, products and places #SNA2010

Shoot the wounded.. if Special section isn’t working. Kill it. Try something else. #SNA2010